We help organisations create social impact in black communities around the world.We work with clients to create opportunities for black people, on and off the African continent, to receive the tools and resources they need to develop their communities through social activism and enterprise.
Begun in 2016, Do it Now Now has become an influential organisation in the Diversity and Inclusion and Entrepreneurship support community in the UK, Europe and across Africa. We are creating a world in which every person of Afro-Caribbean descent can gain the skills, tools and resources they need to build a business that improves lives and makes a profit. |
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What we doWe engage in rapid research to identify the core causes of the problem we are seeking to solve by engaging directly with key stakeholders. The information we gather informs the development of initiatives and projects that we plan and deliver on our own behalf and for our clients. |
We do this through a number of projects and initiatives that seek to identify, engage and significantly support individuals as they seek to solve problems they have experienced in their own communities. Our belief is that by supporting underserved individuals we are championing the needs of underserved communities, and bringing more equity to the systems that exist. Geographically we are present in 6 African countries (Nigeria, Ghana, Kenya, Zambia, Uganda and South Africa) and in the UK.
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In Africa we support individuals through entrepreneurship training programs that focus on their adoption of technology for effective growth and scale. Through on-the-ground programs and virtual entrepreneurship training schemes we are able to support African entrepreneurs at scale. |
In the UK we support entrepreneurs and social innovators through a mixture of online and offline activities, giving black entrepreneurs access to experts, tools and resources they would find difficult to access elsewhere. Through our projects and initiatives, we effectively re-purpose existing government, charity and corporation resources for the benefit of underserved communities. |
We believe in Open InnovationWhen beginning the development of our own design methodology in 2016, we came to the conclusion that Open Innovation should be at the heart of the work we do.
We believe it is necessary and possible for organisations that host power and influence in this current day to engage with stakeholders within primary, secondary and tertiary fields to discuss, design and deliver models that will benefit the increasingly diverse global population. Open Innovation is an opportunity to open doors and form effective collaborations between grassroots and established players seeking to solve a similar problem. By uniting and facilitating effective collaborations between large corporations, NGOs and government bodies with small and medium sized Black owned businesses, Black activists and Black leaders, we are creating opportunities for lasting positive change to occur on both sides of the aisle. |
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Bayo Adelaja, Founder and Chief Do-er
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Bayo Adelaja has been awarded by Durham, Harvard and Oxford University's Business Schools for her work to create and foster opportunities for under-served communities through technology. 3 communities/initiatives she designed to support underrepresented people in tech, were named "Top in Europe" by FT backed digital news platform, Sifted.
In 2018, Bayo was named one of the most influential women in social entrepreneurship in the UK, by Natwest bank. In 2019, Bayo was chosen by The Financial Times as one of the most influential people of colour in tech. She has been the subject of a TEDx talk, has two postgraduate degrees, and was twice quoted by David Cameron while he was the UK’s Prime Minister. Bayo was once the youngest person working in a professional capacity at the House of Commons and has enjoyed a 10 year entrepreneurship journey during which she has helped over 2000 individual founders build better businesses. Bayo was recently invited by Bill and Melinda Gates to join Goalkeepers 2019 after excelling at work funded by the Bill and Melinda Gates Foundation. Bayo is an international speaker, having spoken on stages across 3 continents. She recently gave the keynote address to Europe's first ever graduating class of Philosophy, Politics and Economics, in Amsterdam. |
