Vicki Purewal is a Senior Associate at Do it Now Now. Vicki is a social innovation specialist experienced in designing, delivering and leading innovation programmes. She often works across subject and sector boundaries, and helps people and organisations move from strategy and idea development into action.

Vicki has worked with national and local governments, charities and other agencies, advising on, designing and running grant programmes, challenge prizes and innovation programmes focused on social and environmental impact. She also supports a range of innovators and entrepreneurs to develop, test and sustain their ideas – including individuals and social enterprises, and change makers within organisations and local government. Before working independently, Vicki spent ten years designing, running and leading innovation programmes at Nesta, and established their Centre for Challenge Prizes.