about this course
Choose this course if you know you want to go through the entire business development process with a coach by your side. Its probably the most cost effective in the long run as well.
Before your official sessions begin, you'll get a FREE introductory session with Bayo. In that time, she'll help you determine what your aims are, your work style and they best way to get you to the next stage of your business journey.
In your official sessions, you'll go through the following:
Validate your idea. In this session, we’ll help you think around the mission and vision of your company and determine how far the idea you are putting forward meets the goals you have for your company. We will have a look at your competition and the market as well as your skills and network to help you decide where you are best positioned to achieve the mission and contribute to the fruition of the vision.
Communicate your "sob" story. This session marks the start a month of work on discovering the personal story that links you to the problem that you are trying to solve. The point of a “sob” story is the exploration of your business origin, and the content it provides for your customers who are actively seeking for something more to connect themselves with you. Not every customer needs a “sob” story, but if your business relies on your personal brand, or is a social enterprise with the social mission at the centre of your operations, you are going to have to explain to your people why you care so much about your industry. This is a core part of your brand story, so get to it.
How to network well. There is more to networking than handing out your business card and hoping for the best. We’ll help you discover new strategies to up your conversion rate and build a network that reflects your needs and helps you build your business.
Identify your unique selling point. In this session we will begin a month of work that will help you flesh out the details of your product or service, and help you begin the key steps you need to realise the potential of your business. This is about market research, competitor analysis and your ideal customer. Your unique selling point is going to be the thing you put ahead of everything else when you begin selling your business to your customers. This session will set you in the right direction.
Understanding your demographics. This is about helping you the demographic make up of your market. This topic is for entrepreneurs that are trying to figure out their market size, market access and how their product or service fits into the geographical area they have chosen to focus on. This is particularly useful for entrepreneurs who need a little help understanding the numbers and how those numbers matter to their business. We’ll help you begin building a marketing strategy that puts your new found demographic understanding to work.
Doing your own market research. This is about permanent skill building. Market research is something you are going to have to learn to do to keep your business relevant to your customers. If you can’t do your own market research you’re going to fade into nothing soon enough. We don’t want that, so we’re going to help you build in processes into your business that help you innovate and accelerate in the right direction every single time.
Infiltrating offline and online communities. If you’re trying to build your personal brand, and working for your industry to recognise you as an expert, then this is the right session for you. Well help you identify the right communities that share the attention of your ideal customers and help you come up with a strategy that makes your personal brand irresistible to them and their members.
Design your website content to sell your product. We will help you orchestrate the layout, user experience and content of your website. You will deep dive into your website presence and engineer everything for sales and customer retention. As well as the general look and feel, together we’ll work on specific pages including your About page, your home page and your services/products page.
Creating your ideal customer profile. This session is the beginning a month of work on the development of an ideal customer profile that will help you build the strength of your business customer acquisition, sales, advertising and marketing strategies. this session is right for you is you are thinking about boosting your social media presence, trying to get more customers and trying to design your product, revenue model or anything else fundamental to your business. If you don’t have an ideal customer profile, you have nothing that going to stand the test of time.
Connect with your customers. In a post Kim Kardashian world, you have to make yourself available to be valued by your customers. We’ll help you figure out the best way you can make that happen in a way that suits your customers, and more importantly, you. We’ll help you create an action plan that you can carry out that will give you the connection you need to get your customers connected to you and buying 5 copies of your album – we call it the T.Swift method.
Building and using your business language. This session forms the basis of a month of work in which you will come to terms with your key words and phrases as well as your key emotions and energies. Its not a hipster as it sounds. when you’re communicating across a number of different areas, platforms, services, etc., you want to give your customers a sense of unity and brand cohesiveness. that’s why you do the work to build your business language so that no matter what medium your customers see you in, you always “sound” the same.
Skimming from competitors. This is about positioning your company to be able to make the most of the roads your competition has paved ahead of you. We’ll help you discover new ways you can build your business by taking advantage of press, partnerships, relationships and brand power your competitors have worked hard to gain.
Rapid prototyping for your perfect marketplace entry. This session will probably require the most back and forth between you and your coach. Every few days, you’re going to create a new business model that solves the problem you are addressing with your business. then we’re going to kick the tyres and expose the gaps. For a whole month you’re going to work to get your idea through its Soft Launch phase and into the MVP stage. Its a lot of work, but we’re here to help you through.
Before your official sessions begin, you'll get a FREE introductory session with Bayo. In that time, she'll help you determine what your aims are, your work style and they best way to get you to the next stage of your business journey.
In your official sessions, you'll go through the following:
Validate your idea. In this session, we’ll help you think around the mission and vision of your company and determine how far the idea you are putting forward meets the goals you have for your company. We will have a look at your competition and the market as well as your skills and network to help you decide where you are best positioned to achieve the mission and contribute to the fruition of the vision.
Communicate your "sob" story. This session marks the start a month of work on discovering the personal story that links you to the problem that you are trying to solve. The point of a “sob” story is the exploration of your business origin, and the content it provides for your customers who are actively seeking for something more to connect themselves with you. Not every customer needs a “sob” story, but if your business relies on your personal brand, or is a social enterprise with the social mission at the centre of your operations, you are going to have to explain to your people why you care so much about your industry. This is a core part of your brand story, so get to it.
How to network well. There is more to networking than handing out your business card and hoping for the best. We’ll help you discover new strategies to up your conversion rate and build a network that reflects your needs and helps you build your business.
Identify your unique selling point. In this session we will begin a month of work that will help you flesh out the details of your product or service, and help you begin the key steps you need to realise the potential of your business. This is about market research, competitor analysis and your ideal customer. Your unique selling point is going to be the thing you put ahead of everything else when you begin selling your business to your customers. This session will set you in the right direction.
Understanding your demographics. This is about helping you the demographic make up of your market. This topic is for entrepreneurs that are trying to figure out their market size, market access and how their product or service fits into the geographical area they have chosen to focus on. This is particularly useful for entrepreneurs who need a little help understanding the numbers and how those numbers matter to their business. We’ll help you begin building a marketing strategy that puts your new found demographic understanding to work.
Doing your own market research. This is about permanent skill building. Market research is something you are going to have to learn to do to keep your business relevant to your customers. If you can’t do your own market research you’re going to fade into nothing soon enough. We don’t want that, so we’re going to help you build in processes into your business that help you innovate and accelerate in the right direction every single time.
Infiltrating offline and online communities. If you’re trying to build your personal brand, and working for your industry to recognise you as an expert, then this is the right session for you. Well help you identify the right communities that share the attention of your ideal customers and help you come up with a strategy that makes your personal brand irresistible to them and their members.
Design your website content to sell your product. We will help you orchestrate the layout, user experience and content of your website. You will deep dive into your website presence and engineer everything for sales and customer retention. As well as the general look and feel, together we’ll work on specific pages including your About page, your home page and your services/products page.
Creating your ideal customer profile. This session is the beginning a month of work on the development of an ideal customer profile that will help you build the strength of your business customer acquisition, sales, advertising and marketing strategies. this session is right for you is you are thinking about boosting your social media presence, trying to get more customers and trying to design your product, revenue model or anything else fundamental to your business. If you don’t have an ideal customer profile, you have nothing that going to stand the test of time.
Connect with your customers. In a post Kim Kardashian world, you have to make yourself available to be valued by your customers. We’ll help you figure out the best way you can make that happen in a way that suits your customers, and more importantly, you. We’ll help you create an action plan that you can carry out that will give you the connection you need to get your customers connected to you and buying 5 copies of your album – we call it the T.Swift method.
Building and using your business language. This session forms the basis of a month of work in which you will come to terms with your key words and phrases as well as your key emotions and energies. Its not a hipster as it sounds. when you’re communicating across a number of different areas, platforms, services, etc., you want to give your customers a sense of unity and brand cohesiveness. that’s why you do the work to build your business language so that no matter what medium your customers see you in, you always “sound” the same.
Skimming from competitors. This is about positioning your company to be able to make the most of the roads your competition has paved ahead of you. We’ll help you discover new ways you can build your business by taking advantage of press, partnerships, relationships and brand power your competitors have worked hard to gain.
Rapid prototyping for your perfect marketplace entry. This session will probably require the most back and forth between you and your coach. Every few days, you’re going to create a new business model that solves the problem you are addressing with your business. then we’re going to kick the tyres and expose the gaps. For a whole month you’re going to work to get your idea through its Soft Launch phase and into the MVP stage. Its a lot of work, but we’re here to help you through.